🎵 K-Culture B1

애용

aeyong

Favorite / Most-used item

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What it means

애용 means something you use frequently and lovingly — your go-to, your favorite item. 애 = love, 용 = use. Very common in K-beauty YouTube thumbnails and Instagram captions.

Nuance & when to use

애용 아이템 = your holy grail items. Very common in Korean beauty/lifestyle content: "요즘 애용하는 립스틱" (the lipstick I've been loving lately). A positive word showing affection for a product.

⚠ Common mistake

애용 is specifically about regularly using something with fondness, not just "favorite." 최애 (choiae) = absolute favorite (person/thing). 애용 = regularly used favorite.

Example sentences

요즘 애용하는 스킨케어예요. Yojeum aeyonghaneun seukinkaeayeyo. This is my current go-to skincare.
제 애용 아이템이에요. Je aeyong aitemieyo. This is my favorite item.
몇 년째 애용하고 있어요. Myeot nyeonjjae aeyonghago isseoyo. I've been using it for years.

See also

최애 즐겨쓰다 좋아하는
References Naver Korean Dictionary ↗ 국립국어원 표준국어대사전 ↗ Wikipedia ↗
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More B1 lessons

가슴 gaseum chest / heart (emotional center) -지만 -jiman But / although 슬픔 seulpeum sadness / sorrow
← 씨름 어떤 걸로 드릴까요? →

FAQ

When is this used?

애용 아이템 = your holy grail items. Very common in Korean beauty/lifestyle content: "요즘 애용하는 립스틱" (the lipstick I've been loving lately). A positive word showing affection for a product.

What's a common mistake?

애용 is specifically about regularly using something with fondness, not just "favorite." 최애 (choiae) = absolute favorite (person/thing). 애용 = regularly used favorite.

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